This is a curated list of the main AI tools I use with my team at 80 20 Marketing to build a Cognitive Organization – one that incorporates artificial intelligence into its daily operations in a natural and productive way. These are tested and approved tools, filtered from over 300 that I have personally tested.

GENERAL PURPOSE CHATS

• https://gemini.google.com/: with its 2.5 Pro version, it’s currently the best general-purpose LLM. It has integrated Nano Banana for image generation and Veo3 for video generation. Its 1 million token context window allows for the analysis of very long documents and codebases. It also features Canvas for creating infographics and excels at working with numbers and spreadsheets.

• https://chat.openai.com/: for writing and debugging code and spreadsheets, structuring function ideas, writing use cases, and creating placeholder text content.

• https://claude.ai: highly focused on code writing, featuring Artifacts, which works like Gemini’s Canvas, allowing you to not only write code but also execute it immediately in a window. Another powerful feature is “Computer Use,” which lets you assign tasks to be executed directly in a web browser.

RESEARCH AND LEARNING

• https://www.perplexity.ai/: my favorite tool, which always performs searches using curated and up-to-date sources, and cites the sources used for its research.
• Examples of activities optimized with this tool:
  
  • Market Research
  • Competitor Analysis
  • Trend Identification
  • Summarizing news and events
  • Validating technical information

• https://notebooklm.google.com/: A Google tool for in-depth text analysis, now with a DeepDive feature that creates a podcast episode with two hosts discussing the uploaded content, as well as an accompanying video presentation (slides).
• Examples of activities optimized with this tool:
  • In-depth study of new topics
  • Detailed document analysis
  • Creation of structured summaries
  • Extraction of key insights
  • Organization of complex information

TEXT-TO-IMAGE

• ⁠ https://www.midjourney.com/home: for creating placeholder images, ideas for avatars, assistants, logos, and wireframes. It used to be operated within Discord, but now has a very good web interface with history and search functions.
• Examples of activities optimized with this tool:
  • Creation of visual concepts
  • Generation of mockups
  • Creation of avatars and characters
  • Development of wireframes⁠

• https://mdjpromptgenerator.com/ – a tool to facilitate prompt creation for MidJourney (and other text-to-image tools), where you can select from a list of known parameters.

• ⁠ https://looka.com/: for creating logos + graphic materials for companies, products, projects, and events. It also creates wireframes.
• Examples of activities optimized with this tool:
  
  • Logo design
  • Creation of visual identity (business cards, letterheads, envelopes)

   

DATA ANALYSIS

• ⁠ https://www.polymersearch.com/: data analysis by connecting to a database or uploading CSV files.
• Examples of activities optimized with this tool:
  • Exploratory analysis of new databases
    
  • Creation of instant dashboards from data
  • Analysis of trends and insights from data

• Excel Copilot: An assistant integrated into Excel for data analysis and manipulation within a spreadsheet.
• Examples of activities optimized with this tool:
  • Interacting with spreadsheet data using natural language
  • Creating Excel formulas
  • Better understanding formulas used in the spreadsheet

• https://www.exceldashboard.ai/: builds a complete report (dashboard or PPT presentation) based on data provided in an Excel file.

AUDIO

• ⁠ https://elevenlabs.io/: for voice cloning or creating synthetic voices for product presentations, NPC interactions, audio-based support bots, and content translation.
• Examples of activities optimized with this tool:
  • Creating narrations
  • Dubbing content
  • Developing voice-enabled virtual assistants
  • Translation with voice preservation
  • Producing audio content

• ⁠https://audiopen.ai/: for ideation or organizing ideas into a project from an audio recording.
• Examples of activities optimized with this tool:
  • Voice-based brainstorming
  • Project organization
  • Content structuring
  • Planning via audio

• https://aistudio.google.com: Google’s official and free tool for developers, used to access the latest models. I really like its transcription feature, which works by just sending a YouTube video link or uploading an audio/video file directly from a phone.

• Example of activities optimized with this tool:
  • Multilingual transcription
  • Automatic subtitling
  • Content translation
  • Basic video editing
  • Audio extraction

• https://suno.com: a platform for creating music by providing lyrics and choosing a style.

• Example of activities optimized with this tool:
  • Creation of songs and soundtracks
  • Creation of commercial and political jingles
  • Testing tracks and styles

MEETING RECORDING

• Examples of activities optimized with these tools:
  • Recording video content and transcribing what was said in the meeting
  • Generating a summary of the meeting
  • Extracting key insights from the meeting
  • Generating briefing documents or minutes from meeting notes

• https://read.ai: The one I’m using most. A tool for recording meetings with excellent summaries and transcriptions.
• https://tactiq.io: A Chrome extension for recording meetings, it works with meeting platforms that open in the browser. It provides live transcription and has automation for sending meeting summaries. The free account includes 10 transcriptions per month. Costs $12/user/month.
• https://tldv.io: A tool for recording meetings that works with various platforms. The free version offers unlimited meeting recordings but limits summaries and “ask the meeting” features to 10. Costs $30/user/month.
• https://meetgeek.ai: A Brazilian tool for recording meetings, compatible with several platforms. It integrates with Google and Microsoft calendars and automatically joins meetings, in addition to performing post-meeting automations. The free account allows up to 5 hours/month of transcription. Costs $14/user/month.

• Plaud.AI: a hardware device I’m using to record, transcribe, summarize, and create infographics from lectures, classes, and meetings. The main advantage of it being hardware (despite having to buy it AND pay a subscription) is that it reminds me to use it, since I can attach it to my phone, and it’s just one button press to start recording.

PRESENTATIONS

• ⁠ https://gamma.app/: generates slides for presenting classes, projects, articles, or business/idea pitches. The paid version allows for a custom template with your brand’s colors and logo.

ARCHITECTURE AND DECORATION

• ⁠ https://www.roomgpt.io/: you send a photo of a space, and it suggests redecoration ideas.

• ⁠ https://interiorai.com/: you send a photo of a space, and it suggests redecoration ideas.

• ⁠ https://collov.ai/: designs a model and project based on a sketch or photo.

SCIENTIFIC ARTICLES

• Examples of activities optimized with these tools:
  • Verifying support or contradiction in citations
  • Advanced search in scientific literature
  • Building reference lists
  • Monitoring new publications

• https://www.openevidence.com: A free search engine specializing in medical evidence and scientific literature in health.
• https://consensus.app/: search for scientific articles with summaries and a consensus indicator (yes, maybe, no).
• https://scite.ai: An intelligent scientific citation analysis platform, with a database of over 200 million articles and 1.2 billion citations.

HEALTH

• ⁠ https://dieta.ai/: a tool to help track diets, allowing you to send text, audio, or a photo of what you’re eating, and it assists with calorie, protein, and carbohydrate counting. All interaction is done via WhatsApp.

AGENTS

Here I’ve provided a more complete explanation and a list of the agents I use in my day-to-day work.

• https://Relay.app: a paid, easy-to-use platform for creating automation workflows. Everything is drag-and-drop and comes with many ready-made integrations.

• https://manus.im: this is currently the gold standard for applying multi-agent systems. It can be used to tackle more complex tasks that require the interaction of multiple agents to be solved.

• ⁠ https://www.crewai.com/: an open-source framework for creating and managing autonomous agents via the command line.

• ⁠ https://dust.tt/: a paid tool for creating and managing autonomous agents via an easy-to-use interface.